• DATABASE MARKETING MANAGER

    Requisition ID
    2018-36224
    Property
    L'Auberge Casino Resort - Lake Charles, LA
    Category
    Marketing & Advertising
    Position Type
    Full-Time
  • What would I be doing?

    The incumbent in this position is responsible for developing an environment that creates excitement for guests and employees, promoting and retaining a highly skilled work force.  The incumbent is also responsible for the oversight, development, management and implementation of relationship marketing strategies and programs to achieve property goals and objectives. Appropriately collaborates and utilizes the shared services direct marketing team to create and execute all relationship marketing programs to positively impact customer loyalty, retention and reactivation.  Evaluates marketing strategies and provides recommendations for improvements.  Responsible for expense forecasting, reporting and budget management.

     

    Responsibilities

    1. Reviews strengths and weaknesses of all department programs in order to most effectively implement changes to improve operations and most efficiently allocate resources. 
    1. Consults, communicates and collaborates with the shared services direct marketing team and property Planning and Analysis team. The incumbent is responsible for evaluating performance of programs by analyzing and interpreting data and reports in order to improve operations and most efficiently allocate resources. Primary contact for communicating and informing the shared services team of property information and insights. 
    1. Researches database information to identify customer demographics, and behavioral analysis; consults with management on methods of targeting, developing and informing guests. 
    1. Develops and/or assists on the development of all departmental Proformas and Postformas associated with promotions, events and entertainment. 
    1. Manages long and short term planning for all functions of the department including analysis of product and market opportunities, program effectiveness and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals. 
    1. Establishes department standards, guidelines and objectives and maintains other administrative processes such as budget and staffing to ensure proper planning, and efficient and effective operation of assigned areas. 
    1. Develops and monitors property research and surveys activities; evaluates results and related reports to improve efficiency and effectiveness of programs. 
    1. Hires, trains, motivates, evaluates, and manages direct reports to ensure that employees receive adequate guidance and resources to accomplish established objectives. 
    1. Composes copy and coupon matrix for all direct mail. Ensuring that all necessary approvals are obtained. Ensures that all departments are informed and copied on all final direct mail pieces. 
    1. Manages and oversees the property market competitive shop programs which includes coordinating shoppers, defining the standard procedures and partnering with Planning and Analysis on the analysis.
    1. Responsible for direct mail budgets and forecasting. Works with Planning and Analysis and Marketing Managers regularly on general marketing forecasts. Assists in the development and execution of the yearly budget, budget forecasting and marketing plans. 
    1. Participates in numerous operational meetings to contribute a marketing perspective to issues. 
    1. Provides periodic and “as needed” reports to administration regarding marketing programs.

     

    What are we looking for?

    Knowledge of, and experience in creating, developing, and implementing direct marketing strategies.

    Strong written and communication skills.

    Understanding of data base management and systems.

    Experience with player tracking or hospitality system and spreadsheet applications.

    Familiarity with current analytic tools required.

     

    This knowledge and these skills are typically acquired through a Bachelor’s degree in Marketing, Business Administration or related field.  In addition, five to seven years experience in the gaming industry, preferred.

    What would it be like to work at this property?

    Photo - Lake Charles

     

    L’Auberge Casino Resort is located two hours from the Houston metropolitan area. This premier facility is ideal for the business traveler or guest looking for the ultimate in hospitality and dining experiences, plus non-stop gaming action. The property includes a 26-story hotel complex; an 18-hole golf course designed by Tom Fazio; 26,000 gross square feet of meeting space, including a full-service business center and landscaped terrace space plus outdoor poolside lawn and beach; two resort swimming pools, lazy river and private cabana courtyard; full-service salon, spa and cardio fitness center; unique retail stores; ten innovative dining outlets; and top-name entertainment. And the expansive 70,000 square foot casino features Vegas-like gambling action.

     

    L'Auberge Casino & Hotel

    777 Avenue L'Auberge

    Lake Charles, LA 70601

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