The incumbent in this position is responsible for developing an environment that creates excitement for guests and employees, promoting and retaining a highly skilled work force. The incumbent is also responsible for the oversight, development, management and implementation of relationship marketing strategies and programs to achieve property goals and objectives. Appropriately collaborates and utilizes the shared services direct marketing team to create and execute all relationship marketing programs to positively impact customer loyalty, retention and reactivation. Evaluates marketing strategies and provides recommendations for improvements. Responsible for expense forecasting, reporting and budget management.
Knowledge of, and experience in creating, developing, and implementing direct marketing strategies.
Strong written and communication skills.
Understanding of data base management and systems.
Experience with player tracking or hospitality system and spreadsheet applications.
Familiarity with current analytic tools required.
This knowledge and these skills are typically acquired through a Bachelor’s degree in Marketing, Business Administration or related field. In addition, five to seven years experience in the gaming industry, preferred.
L’Auberge Casino Resort is located two hours from the Houston metropolitan area. This premier facility is ideal for the business traveler or guest looking for the ultimate in hospitality and dining experiences, plus non-stop gaming action. The property includes a 26-story hotel complex; an 18-hole golf course designed by Tom Fazio; 26,000 gross square feet of meeting space, including a full-service business center and landscaped terrace space plus outdoor poolside lawn and beach; two resort swimming pools, lazy river and private cabana courtyard; full-service salon, spa and cardio fitness center; unique retail stores; ten innovative dining outlets; and top-name entertainment. And the expansive 70,000 square foot casino features Vegas-like gambling action.
L'Auberge Casino & Hotel
777 Avenue L'Auberge
Lake Charles, LA 70601