Requisition ID
    Ameristar Casino Resort Spa - Black Hawk, CO
    Marketing & Advertising
    Position Type
  • What would I be doing?

    The Vice President of Marketing will provide overall direction of the marketing department, with primary focus on the Ameristar Casino Resort Spa property in Black Hawk, Colorado.  This Marketing and Player Development leader will oversee conceptually all marketing events/promotions, direct marketing, myChoice loyalty rewards program, casino entertainment, Player Development team and advertising; achieve revenue and income objectives and market share, and monitor guest service objectives; ensure compliance with gaming regulations while supporting the company's vision, mission and values.


    • Oversee scheduling, training, development, motivation and supervision of marketing staff. Recommend and approve wage increases, promotions, evaluation ratings and other employment actions for marketing staff.
    • Establish operating department standards, guidelines and objectives and maintains other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas.
    • Direct long and short-term planning for all functions of the casino and consumer marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
    • Oversee and develop all property advertising, in conjunction with outside agencies, in order to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.
    • Approve, implement and evaluate media plans, direct mail campaigns, promotions, public relations and community relations activities and all other property marketing expenditures to order to ensure program effectiveness; implements improvements based upon property performance.
    • Develop and monitor property research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs.
    • Coordinate database management functions including guest ratings and direct marketing activities to ensure the achievement of customer development goals.
    • Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.
    • Monitor and evaluate all reporting departments in order to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives.
    • Review strengths and weaknesses of all department programs in order to most effectively implement changes to improve operations and most efficiently allocate resources.
    • Perform other duties as assigned by management.

    What are we looking for?

    • In-depth understanding of the management and operations of casino and tourism business
    • Thorough knowledge of and experience in the management of casino marketing functions
    • Understanding of the property’s regional geographic market
    • Understanding of the technical workings of media and media buying; advertising; research; public relations; and promotions
    • Complete familiarity with budgeting process, financial statements, and basic accounting principles; understanding of corporate and property-specific policies and procedures
    • Ability to obtain and maintain a valid Colorado Support Gaming License 
    • Ability to pass an Executive-level background, MVR and drug tests

    These skills and abilities are typically acquired through a bachelor’s degree in Marketing, Advertising, Hospitality, or related field, in addition to five years progressive casino marketing, marketing/advertising and/or marketing related experience with at least three (3) years’ experience managing a multi-functional marketing department and staff, or an equivalent combination of training, education and experience which demonstrates the ability to perform the duties of the position.


    What would it be like to work at this property?

    Photo - Black Hawk

    Stepping into Ameristar Casino Resort Spa Black Hawk is like entering a landmark mountain lodge in one of the West’s best-loved National Parks. Set in the Rocky Mountains, this modern casino hotel is 1.4 miles from Central City Opera, 8 miles from the tours at Argo Gold Mine and Mill, and 10 miles from I-70. With its soaring ceilings, timber beams and massive floor-to-ceiling stone fireplaces, this two-story casino has a rustic elegance. Ameristar Black Hawk also boasts a luxury full-service hotel with 536 well-appointed rooms including 64 luxurious suites, a roof-top pool and full-service ARA Day Spa.


    Ameristar Black Hawk

    111 Richman Street, PO Box 45

    Black Hawk, CO 80422


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